The fashion industry has long been criticized for its lack of inclusive sizing. While many brands promised change, few delivered. Recently, a new wave of designers stepped up, offering sizes from XXS to 7XL. However, challenges remain, as some pioneers close their doors while others retreat. This article explores brands committed to size inclusion and highlights the troubling trends that threaten their existence.
Universal Standard: The Brand That Started It All
Universal Standard revolutionized inclusive fashion by treating every size equally, with no markups. Founded in 2015, they offer sizes 00–40 at consistent prices and designs throughout their entire range. This groundbreaking approach has proven to be both ethical and profitable, setting a gold standard in the industry. Unfortunately, public awareness of the brand remains low, keeping it a well-kept secret amongst shoppers.
Thigh Society: The Anti-Chafe Revolution
Thigh Society emerged to address a common discomfort often overlooked by larger brands: chafing. Their shorts, available in sizes 2–34, not only provide comfort but also challenge the stereotype that extended sizing compromises quality. The brand garnered attention when its founder wore their product for six hours at a wedding to demonstrate durability. Their story personalizes the size inclusion movement, making it relatable and impactful for many.
Lands’ End: The Unexpected Ally
Surprisingly, Lands’ End has become one of the most size-inclusive retailers in the U.S. by offering sizes 00–26, including extended widths. Many consumers consider it a dated brand, but in reality, it genuinely supports size inclusivity. With 27 different size variations across essential categories like workwear and outerwear, Land’s End is a trailblazer that deserves more recognition for its commitment to accessible fashion.
Ace & Jig: Design Meets Accessibility
Ace & Jig stands out by offering sizes XXS to 4X in their stylish collections, demonstrating that inclusivity and aesthetics can coexist. The brand’s philosophy centers on the belief that fashion should not be limited by body type. Every piece is designed from the ground up to accommodate all sizes, ensuring that no compromises are made in quality or style. This commitment highlights the brand’s innovative spirit.
Wray: The Closing Chapter
The closure of Wray in March 2025 marks a significant loss in the fight for size-inclusive fashion. Founded by Wray Serna, the brand offered sizes XXS to 6XL, attracting a loyal customer base. However, health issues and economic challenges led to its shutdown. “I personally will always be a size-inclusive advocate,” Serna stated during the sale of remaining stock, emphasizing the ongoing struggle for inclusivity in fashion.
Big Bud Press: Unisex Sizing Reimagined
Big Bud Press has redefined the unisex clothing space by offering sizes XP–7XL in comfortable, gender-neutral designs. Based in Los Angeles, this brand positions oversized sizing as a core design philosophy rather than just a practical accommodation. Their commitment to inclusivity focuses on creating stylish garments that promote comfort and movement for all body types, demonstrating that fashion can cater to diverse needs while still looking fantastic.
Old Navy: The Corporate Reversal
Old Navy made headlines with its “Bodequality” initiative in 2021, introducing sizes 0–30 nationwide. Unfortunately, by 2023, the retailer started scaling back its commitment due to inventory concerns. Reports from late 2025 indicate further reductions in inclusive sizing. This retreat underscores a harsh reality: even large corporations struggle to uphold promises of inclusivity when facing financial pressures, highlighting the fragility of such commitments.
Peridot Robes: Loungewear’s Luxury
Launched in 2021, Peridot Robes focuses on delivering luxury loungewear in sizes 14–40. The brand started with robes and expanded its range to include dresses and hoodies, showcasing that luxury fashion doesn’t have to be exclusive. Each piece is crafted with meticulous attention to detail, proving that size inclusivity can coexist with high-quality design. Peridot’s approach symbolizes the evolving definition of luxury in the fashion world.
The Hidden Costs of Size Inclusion
The push for size inclusion comes with its challenges, as evident from recent market trends. Many brands face economic pressures that jeopardize their inclusive practices. Shoppers are urged to support brands that prioritize longevity over profits. As one industry analyst noted, “Size inclusivity is a marketing strategy for some, but for others, it’s a commitment to their customers.” This highlights the differentiating factors among brands.
The Voice of the Consumer
Consumers have played a pivotal role in driving the demand for inclusivity in the fashion industry. One devoted shopper expressed, “When brands ignore my size, it’s not just a garment; it feels personal. Inclusivity matters.” Such sentiments echo across communities yearning for representation. As customers express their desires, influencers and brands must remain attuned, recognizing that meeting diverse needs is essential for achieving sustainable success.
A Call for Transparency
Transparency stands as a critical component in the conversation around size inclusivity. Brands must be open about their sizing practices, production methods, and the challenges they face. “We need to hold brands accountable,” advocates argue. Transparent dialogue fosters trust and encourages a stronger connection between consumers and the brands they support, ultimately leading to a more inclusive fashion landscape.
Collaborating for Change
Collaboration between brands, designers, and consumers is vital for genuine progress in size inclusivity. Partnerships can amplify voices and showcase best practices in the industry. “Together, we can challenge the status quo,” said an industry expert. These collaborations have the power to change perceptions, inspire new designs, and create a movement forged by shared values and mutual support for size inclusion.
The Role of Social Media
Social media has significantly influenced the movement for inclusive sizing, with numerous voices advocating for representation. Platforms allow consumers to share their experiences, which helps shape industry standards. “Our stories matter. Social media amplifies our call for change,” remarked a social media influencer. This digital space empowers activists to advocate for broader size ranges and challenge the traditional notions of beauty in fashion.
Economic Impacts on Sizing Trends
Economic elements significantly influence brands’ decisions regarding size inclusivity. With rising production costs and financial uncertainty, maintaining a wide range of sizes can pose significant challenges. Analysts predict, “Brands may opt to narrow their focus to core sizes.” However, sustainable solutions and innovative approaches can drive forward the inclusivity agenda despite financial hurdles, ensuring everyone feels represented.
The Future of Size Inclusion
The future of size inclusivity in fashion rests on innovation and perseverance. Consumers are increasingly seeking brands aligned with their values, driving demand for diverse offerings. “The market will adapt; consumers won’t settle for less,” noted a fashion forecaster. The industry must evolve, embracing size ranges that reflect the realities of body diversity, ensuring that fashion remains accessible for all.
Advocating for Every Body
Advocacy plays a crucial role in shaping conversations around body positivity and size inclusivity. Organizations dedicated to promoting representation focus on diverse voices and their unique needs. “Everybody deserves to feel seen and celebrated,” a prominent activist proclaimed. This advocacy fosters an environment where consumers can take pride in their bodies, and brands are motivated to reflect that diversity in their lines.
The Intersection of Style and Inclusivity
Fashion is not merely about clothing; it’s about expression, confidence, and identity. The intersection of style and inclusivity is becoming more apparent as brands recognize the value of catering to diverse sizes. “We need to celebrate differences in style and body types, making sure every consumer feels empowered,” stated a leading fashion designer. This evolution signals a new era in which everyone can find their style reflected in the available options.
The Call to Action
As consumers, it’s essential to support brands that prioritize size inclusivity. By investing in these companies, shoppers can help foster a fashion landscape that truly represents everyone. The stakes are high, and every purchase can contribute to a meaningful shift in the industry. It’s time to encourage brands to stay committed and hold them accountable for their promises.
The Ongoing Journey
The road to true size inclusivity is ongoing, and the challenges are real. Yet, with consumer advocacy, innovative designs, and collaboration, the fashion industry can rewrite its narrative. As one advocate put it, “We won’t give up until everyone is included.” The movement is far from over. Continued pressure from consumers and allies can propel the industry toward an inclusive future where every size truly matters.
Sources
Cup of Jo, “10 Inclusive Clothing Brands You Can Buy from in America”
Marie Claire, “Wray’s Curtain Call Won’t End the Push for Size-Inclusive Fashion”
Business Insider, “The 35 Best Plus-Size Clothing Brands of 2025”
Livd Apparel, “The Shrinking Plus-Size Fashion Market: How Economic Struggles Are Limiting Options”
CNN, “Old Navy Won’t Keep Women’s Plus-Size Clothing in Stores”
Daily Dot, “Is Old Navy ‘Phasing Out’ Its Plus-Sized Clothes?”